57%).īy comparison, age differences are less pronounced for Facebook. Those ages 18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. Particularly for these two platforms, there are also pronounced differences in use within the young adult population. This is especially true of Instagram and Snapchat, which are used by 67% and 62% of 18- to 29-year-olds, respectively. Instagram, Snapchat remain especially popular among those ages 18 to 24Īs was true in previous surveys of social media use by the Center, there are substantial age-related differences in platform use. But certain online platforms, most notably Instagram and Snapchat, have an especially strong following among young adults. teens had dropped in recent years.) YouTube is the only other online platform measured that matches Facebook’s reach: 73% of adults report using the video sharing site. (A separate 2018 Center survey showed Facebook use among U.S. Roughly seven-in-ten adults (69%) say they ever use the platform. (There are no comparable 2016 phone survey data for YouTube, Snapchat, WhatsApp or Reddit.)įacebook – which recently celebrated its 15th anniversary – remains one of the most widely used social media sites among adults in the U.S. The shares of adults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same as in 2016, with only Instagram showing an uptick in use during this time period. More broadly, the steady growth in adoption that social platforms have experienced in the United States over the past decade also appears to be slowing.
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